EA Sports has unveiled its new brand design for its forthcoming replacement for its flagship video game title FIFA, which is now called EA Sports FC. The company’s partnership with FIFA came to an end last year. It happens due to an inability to reach a new licensing agreement. As a result, EA Sports FC will have an entirely new look and motif.
The design for the new brand inspired by soccer and the use of triangles in the sport. The three-sided shape is often use in passing techniques and set play arrangements in soccer.
The emblem is set within a triangular grid system, reflecting the shape’s prominence across all three versions of the logo.
Creative studio BUCK was responsible for bringing the brand identity to life through 2D animation and design. The typefaces inspired by soccer legends, the Cruyff Turn and Marta, respectively.
The color palette will be mostly monochrome. Boot Black, Chalk White, with hints of Pitch Green and Forest Green from the field of play, are the pallet color
Haider Muhdi, Design Director at Uncommon, the design house that worked on the rebrand, said that the logo is “a fundamental icon, rooted in all aspects of the beautiful game. A symbol of power that’s literally in the hands of those who control it…the inverted triangle became our playmaker.”
The new brand wants to capture the quick, intense energy, dynamics, and forward momentum of the game.
New branding for new goals
Ousley pushing boundaries and exploring new design cues. EA Sports FC aims to bring a fresh look and feel to the world of soccer video games. The rebranding effort is part of a larger shift in the video game industry. All of them are for more immersive and engaging gameplay experiences.
As competition heats up in the crowded gaming market, developers are looking for new ways to differentiate their titles and appeal to a broad range of players.
By tapping into the rich history and cultural significance of soccer, EA Sports FC hopes to create a compelling gaming experience. Something that resonates with fans of the sport worldwide. With its new branding and design, the game wants to become a major player in the competitive world of soccer video games.
In addition to its new branding and design, EA Sports FC own feature a range of new gameplay elements. Some features that build upon the success of previous FIFA titles. The game will likely include updated player rosters, improved graphics and animations, and advanced artificial intelligence that provides a more realistic and immersive gaming experience.
EA Sports FC is also have some new feature like a range of new game modes. Story-driven campaigns and online multiplayer tournaments are some of the examples. The game’s developers have indicated that they are committed to delivering a highly engaging and immersive gaming experience. A good one for both hardcore soccer fans and casual gamers alike.
Game industry and its challenge
Overall, the rebranding of EA Sports FC represents a bold new direction for the iconic soccer video game franchise. By embracing new design cues and pushing the boundaries of gameplay, the game is poised to deliver a truly immersive and engaging experience. It can captures the excitement and passion of the beautiful game.
As the gaming industry continues to evolve and innovate, it will be interesting to see how EA Sports FC continues to push the envelope and redefine what it means to be a great soccer video game.