Mountain, bee and hexagon, a combination of these three elements, create the visual identity and packaging of Terra Verde honeys.
The visual identity and packaging of this project is completely economical. In this project, the designer is looking for a sustainable design.
Packaging design and visual identity that is both economically and environmentally beneficial. In the design of packaging for raw and natural honey, social needs have been specially taken into consideration.
Packaging and visual identity of a honey factory
Small and local beekeepers of the Nova Friburgo region of Brazil produce their honey completely organic and pure. Honeys are produced without heat or pesticides.
And they are offered and sold only in the exhibitions of local producers. To sell more of these organic and pure products, packaging can make difference and attract the customers.
Environmental issues are important and vital. Therefore, from the very beginning, sustainable design has received special attention from designers.
The packaging, all the honey jars and the paper and labels on it were made from recycled materials.
Honeys with 4 different flavors are placed together in one package. With this method, consumers get to know different types of flavors, aromas and textures of honey.
“Estúdio insólito” Brazilian studio
Estúdio Insólito, a Brazilian creative studio, designed the complete branding system for Terra Verde.
The visual identity design and packaging project of Terra Verde honeys is unique. Because with the least features, the glasses that are available in the market with low cost, it has been able to differentiate itself from other products in the market.
This brand’s visual identity is designed with a minimal approach, that is show the importance of design and not just spending money in the product market.
Some more visual identity project: Visual Identity Of “New Zoo”