Identity makes a brand unique. A special sauce that sets a brand apart from any other similar. The “new zoo” in Saint-Petersburg, is not a simple zoo, It has something different.
There is a new way of communication here with animals; “without barriers”. There is no cage. The animals separated from people, with natural objects like water ditches, altitude drops, and landforms.
You can see visual identity everywhere in the zoo. Colors, characters, posters and banners designed to create positive feeling about the animals.
Color-codes are used to find location And every character has been created to be memorable, friendly and funny.
Positive energy and bright emotions flowed everywhere in the identity of the zoo. Character and their interaction with the visitors play an important role in this colorful “zoo”.