The objective was to design a product and packaging that would encourage individuals to take a break from their daily routines and indulge in self-care.
The brand concept of Solala’s packaging design was built on a common habit shared by most individuals – singing in the shower. When we do something with passion, we unconsciously start to sing either in our heads or out loud. This is our solo time – a time for Solala. It’s the moment in the day when we’re alone in the shower, with no worries in the world, and relaxed enough to burst into our favorite song.
Serene characters portrayed on the packaging
To add to the brand’s allure, Solala’s soap comes in an attractive packaging resembling a classic bathtub. The Solala ‘s packaging design is made from one single piece of paper, making it unique in both design and material. Each soap type has a distinct character portrayed on the packaging, including olive, rose, blueberry, and orange. These serene characters depicted in the bathtub are making music, and you can almost hear their song in the air. The packaging also makes it easy to identify the product category and provides a fresh alternative to the standard soap packaging found in stores.
The beautifully designed packaging, combined with the soap’s high quality, adds a touch of bliss and melody to the consumer’s life. This brand reminds us that self-care is essential, and taking a break from our busy schedules is crucial for our mental health and overall wellbeing.
Solala LLC is a company operating in the body care and soap industry. In 2022, the company has established itself as a leading player in the market by offering high-quality products catering to the needs of customers. Solala is an exemplary brand embodying excellence in the body care and soap industry. The soap line is noteworthy, as it has captured the attention of consumers with its unique packaging and product design. The company’s commitment to providing self-care products has helped it gain a loyal customer base. Moreover, it continues to innovate and expand its offerings in the industry.
Solala’s packaging design is an special work of Backbone design team and you can see examples of this design studio’s work on their website.