Apple has garnered widespread attention with its new iPad advertising campaign in France, which coincides with the Paris Olympic 2024. This campaign highlights the iPad’s features and integrates the spirit of the Olympics in a unique and engaging way.
Humorous and Imaginative Illustrations
The campaign features a series of humorous illustrations that reimagine Olympic sports in everyday settings. For instance, on billboards across Paris, viewers see athletes performing sports activities in unusual places, such as weightlifting in a grocery store and playing rugby in the metro. These whimsical scenes bring humor and creativity to daily life.
French illustrator Simon Landrein is the creative mind behind these ads. His vibrant and lively style perfectly captures the playful essence of the campaign. Moreover, each of the 23 illustrations shows the iPad’s potential for artistic expression and innovation.
Part of the “Made with iPad” Campaign
The illustrations are displayed on billboards of various sizes in Marseille and Paris. They form a significant part of the “Made with iPad” campaign, which continues Apple’s “Shot on iPhone” series. Consequently, this new campaign has attracted attention and re-established Apple’s presence in creative advertising, especially after the mixed reactions to the iPad Pro ad.
Captivating the Audience
Although Apple is not an official Olympic sponsor and does not reference the Games directly in the ads, the colorful illustrations emphasize the iPad’s artistic capabilities and captivate the audience. Landrein’s energetic style and vivid colors bring the excitement of sports to life. Thus, this collaboration shows how the iPad can create engaging art, reinforcing Apple’s image as a leader in innovative technology and creative tools.
Celebrating Artistic Prowess
In summary, this campaign celebrates the artistic prowess of the iPad and taps into the global excitement surrounding the Paris 2024 Olympics. It stands out in Apple’s advertising history and highlights the device’s role in fostering creativity.
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