LaLiga has recently unveiled a new logo and a complete visual identity, signaling its commitment to embracing the future and reaching a younger audience.
The redesign comes shortly after the conclusion of the 2022/23 season. It aims to reflect the evolving landscape of sports consumption and cater to the preferences of new generations.
The new logo shows the power of Spanish football
The new logo, skillfully crafted by the Grávita studio, breaks away from the traditional concept of clubs and fans surrounding a ball. It has been the hallmark of LaLiga’s identity for the past four decades.
Instead, it seeks to convey the magnificence and power of Spanish football. It also celebrating its essence and shifting the focus from clubs to the fans themselves.
This transformation is denoted by the conversion of “LaLiga” into “LALIGA.” This change is signifying its evolution into a brand rather than just a descriptor of the competition.
The word mark exudes strength, presence, and a winning character, echoing the resounding success that LaLiga has achieved over the years. It embodies the grandeur of our football, a proclamation of greatness rather than a mere whisper.
In terms of visual elements, the previous multicolored circle and ball image have been replaced with two red curves forming a double L. It represents the abbreviation of LaLiga. The typography has also undergone a revision to complement the new design.
A logo for different activities
The new LaLiga logo adheres to the contemporary trends of brand design, placing a strong emphasis on simplicity and versatility.
This suggests that LaLiga may be considering expanding its horizons beyond football, envisioning a logo that can transcend the boundaries of the sport. It also applied across various sports and sports-related activities.
It is a strategic move aimed at positioning LaLiga as a dynamic and adaptable entity in an ever-changing sports landscape.
By embracing this new visual identity, LaLiga aims to not only connect with a younger audience but also provide an enhanced experience. It aligns with the evolving needs and preferences of today’s sports enthusiasts.