This article is about a type of Chinese liquor packaging design that comes in a small bottle. Just like Western cultures, Chinese people also believe in gods. Only they use different terms to refer to them, such as “Xian” (immortal).
The product is called Little Immortal, which in the Chinese language context. It reduces the seriousness of a god’s image and conveys a sense of familiarity.
To package the product, we plan to use a heat-shrinkable matte film to cover the entire glass bottle, including the cap. The film will feature an image of an adorable immortal, with his pose and rosy cheeks representing the nature of the liquor.
The container’s shape resembles a tumbler, indicating that the liquor will not cause drunkenness and highlighting its high quality.
In terms of marketing, the name and packaging of the product are intended to appeal to a younger demographic. A generation that may be more interested in trying new and trendy drinks. The use of an adorable character on the packaging is also a popular marketing strategy in East Asian cultures. They often use cute and charming designs to attract customers.
Choose the type of product packaging
The choice of a heat-shrinkable matte film for the packaging is a practical consideration. It provides a tight seal to protect the liquor from air and moisture, ensuring the quality and freshness of the product.
Additionally, the film allows for high-quality printing and customization of the packaging design. It is important in a competitive market where eye-catching packaging can make a significant impact on consumer choice.
Overall, the name, packaging, and marketing strategy for Little Immortal reflect a combination of cultural and practical considerations, aimed at creating a unique and appealing product that stands out in a crowded market
Packaging design details
Design: Xiongbo Deng
Project Type: Produced
Packaging Contents: Chinese liquor