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Visual Identity Of “New Zoo”
Visual Identity Of “New Zoo”

Visual Identity Of “New Zoo”

Identity makes a brand unique. A special sauce that sets a brand apart from any other similar. The “new zoo” in Saint-Petersburg, is not a simple zoo, It has something different.

There is a new way of communication here with animals; “without barriers”. There is no cage. The animals separated from people, with natural objects like water ditches, altitude drops, and landforms.

Creating a special feeling in place with visual identity design

You can see visual identity everywhere in the zoo. Colors, characters, posters and banners designed to create positive feeling about the animals.

Color-codes are used to find location And every character has been created to be memorable, friendly and funny.

Positive energy and bright emotions flowed everywhere in the identity of the zoo. Character and their interaction with the visitors play an important role in this colorful zoo.

Using visual identity in advertising
Using visual identity in advertising
Using visual identity in advertising
Using visual identity in advertising
Creating a special feeling in place with visual identity design
Creating a special feeling in place with visual identity design
Visual Identity Of “New Zoo”
Visual Identity Of “New Zoo”
Every character has been created to be memorable, friendly and funny
Every character has been created to be memorable, friendly and funny
Visual Identity Of “New Zoo”
Visual Identity Of “New Zoo”
a zoo “without barriers” in Saint-Petersburg
a zoo “without barriers” in Saint-Petersburg
Every character has been created to be memorable, friendly and funny
Every character has been created to be memorable, friendly and funny
Visual Identity Of “New Zoo”
Visual Identity Of “New Zoo”
Color-codes are used to find location in the zoo
Color-codes are used to find location in the zoo
Colors, characters, posters and banners designed to create positive feeling about the animals.
Colors, characters, posters and banners designed to create positive feeling about the animals
Color-codes are used to find location in the zoo
Color-codes are used to find location in the zoo