Get ready to be dazzled! The Paris 2024 Olympic Games have unveiled their official posters, and they’re a vibrant homage to the City of Lights’ flamboyant past and the upcoming sporting extravaganza.
Inspired by Art Deco Grandeur
These eye-catching posters boast a striking Art Deco style, a perfect fit for the centenary of the 1924 Paris Olympics. Imagine the Eiffel Tower piercing the Stade de France stadium, forming a metaphorical cake that mixes Parisian spirit with Olympic glory.
A Feast for the Eyes
The posters are teeming with details. Spectators with infectious joy grace the scenes, some admiring ballroom dancers from a balcony, others attending a Gatsby-esque fete. Look closely and you’ll see the Olympic flame arriving by ship in Marseille, or catch glimpses of iconic landmarks like Les Invalides, the Grand Palais, and the Château de Versailles, which will host equestrian and pentathlon events.
Hand-Crafted Parisian Savoir-Faire
These posters are a testament to traditional artistry. Unlike many modern designs, they weren’t created with AI. Instead, artist Ugo Gattoni poured over 2,000 hours into meticulously hand-drawing each element, ensuring intricate details and a “fresh feel” that captures the essence of the Games.
A Legacy in the Making
Just like the 1924 posters, these creations are designed to stand the test of time. Gattoni aimed to create a “universe” that draws people in, allowing them to imagine themselves amidst the Parisian celebrations.
Own a Piece of Parisian Olympic History
These limited-edition posters are available for purchase, with sizes ranging from small (30x40cm) to large (60x80cm). They’ll also be displayed on billboards across Paris starting tomorrow.
More Than Just an Announcement
The Paris 2024 posters are more than just an announcement; they’re a visual narrative that reflects the artistic heritage of the Games and the vibrant spirit of Paris. They’re a window into a world of celebration, athletic prowess, and Parisian joie de vivre.