OTR Wheel Engineering, Inc. (OTR) is set to reveal its new branding at CONEXPO-CON/AGG 2023. This includes a new trade name, or DBA, called “OTR Engineered Solutions;” new logo, tagline, website, and other branding elements.
These changes reflect OTR’s expanded capabilities as a global solutions provider. As the company it has grown significantly since its founding in 1987.
Initially, OTR provided off-the-road wheels and tires to OEMs and the aftermarket. However, the company has since developed a vast tire portfolio that includes bias, radial, semi-pneumatic, non-marking, and airless tires.
As its product line expanded, OTR began offering value-added services to dealers and OEMs. These services include product development, sourcing, warehousing, tire mounting, foam filling, flat proofing, wheel inspection, certification, subassembly, and other customized solutions.
John Major, Director of Marketing, explained: “Thanks to our history of innovation, OTR today has much more to offer beyond wheels and tires. We’re a true partner in the off-the-road market with 34 facilities located across North America, Europe, and Asia to better serve our customers and make their lives easier. Given the evolution of our company, we feel the OTR Engineered Solutions name and new branding elements better encompass our full capabilities.”
In addition to its new trade name and branding elements, OTR has introduced a new tagline, Roll More™. Major emphasized that the company’s success is due to its innovative products, and unparalleled level of service and support.
From design and engineering to manufacturing and logistics, OTR is committed to helping customers “Roll More.”
OTR Wheel Engineering, Inc. is an American company founded in 1987 to supply off-the-road wheels and tires to OEMs and the aftermarket.
Since then, the company has expanded its capabilities to become a global solutions provider, with a diverse tire portfolio that includes bias, radial, semi-pneumatic, non-marking, and airless tires.
In addition to tire supply, OTR offers value-added services such as product development, sourcing, warehousing, tire mounting, foam filling, flat proofing, wheel inspection, certification, subassembly, and other customized solutions.
With 34 facilities across North America, Europe, and Asia, OTR is dedicated to providing exceptional service and support to its customers, and its new branding as OTR Engineered Solutions better reflects the company’s full range of capabilities.