Visual identity is the overall look and feel of a brand. It is the visual representation of a brand’s personality, values, and mission.
Visual identity includes a range of visual elements such as logos, color schemes, typography, imagery, and other design elements that are used consistently across all brand touchpoints.
In this visual identity project, we introduce the design process of the visual identity for an organic food product “Alibaba”.
Logo design, packaging design and a set of equipment and forms for a brand are designed in this project. The design of the visual identity of this project was done by Toko Studio and its project management was done by Ali Zibaei. The logo designer of this project is Fateme Aghaei.
Importance of visual identity for a brand
Visual identity is important for several reasons:
- Differentiation: A well-designed visual identity can help a brand stand out from competitors and create a unique and memorable impression in the minds of consumers.
- Brand recognition: A consistent visual identity helps consumers easily recognize and recall a brand, building trust and familiarity over time.
- Communication: Visual identity can communicate a brand’s personality, values, and mission, and help to tell its story. It can also convey information about the quality, reliability, and authenticity of a brand.
- Consistency: A strong visual identity creates a consistent look and feel across all brand touchpoints, from digital to print, which helps to reinforce the brand’s message and strengthen its impact.
- Professionalism: A well-designed visual identity conveys a sense of professionalism and attention to detail, which can be important in building credibility and trust with consumers.
In summary, visual identity is a crucial aspect of branding that can help businesses to differentiate themselves from competitors, build brand recognition and trust, communicate their values and mission, and create a consistent and professional image across all touchpoints.
Importance of visual identity design in food industry
Visual identity is especially important in the food industry because it plays a crucial role in attracting and engaging customers, building brand recognition, and communicating important information about the product.
Here are some specific reasons why visual identity is important in the food industry:
- Appetite appeal: Visuals are a powerful tool in triggering hunger and appetite, so having a visually appealing and appetizing presentation of food can be very effective in attracting customers and increasing sales.
- Brand recognition: A consistent visual identity across all food products, packaging, and marketing materials can help customers easily recognize and remember the brand, increasing the likelihood that they will choose it again in the future.
- Communication: The visual identity of food products can communicate important information to customers, such as ingredients, nutritional information, and flavor profiles. This can help customers make informed choices about what they are consuming.
- Differentiation: The food industry is highly competitive, and a strong visual identity can help a brand differentiate itself from competitors, creating a unique and memorable impression in the minds of customers.
- Trust and authenticity: A visually appealing and professional presentation of food can help build trust and credibility with customers, conveying a sense of quality and authenticity.
In summary, visual identity plays an important role in the food industry, helping to attract customers, build brand recognition, communicate important information, differentiate from competitors, and build trust and authenticity.
Alibaba visual identity design
“Alibaba” is an organic food producer.
Considering the strength of this name in the association of the character of Alibaba, the design team decided to design an image logo with a unique feature:
Something that evokes the food and organic nature of this product.
An identity that is show the well-known character of Alibaba.